Ensures that the content looks high-quality.Helps your brand look more professional.These dimensions are also ideal for most mobile devices, guaranteeing that your video, image, or gif shows up properly across different operating systems and screen resolutions. Instagram has provided these dimensions and sizes to make sure that your Story is uploaded with as much quality as possible. Why are Instagram Story dimensions important? While this may seem like a lot of work, it’s exceedingly important for user experience and for ensuring maximum engagement on your Story. If you’re using another camera or a custom setup, however, you’ll have to use a video editing app to make sure your video has the correct dimensions.

If you shoot an Instagram Story video using your phone, the dimensions will likely be 1080 pixels by 1920 pixels, so you don’t have to resize it.

The minimum width is 500 pixels, the maximum video length is 15 seconds, and the accepted video file types are MP4, MOV, or GIF. Your Instagram Story size should have an aspect ratio of 9:16. The dimensions for Instagram Stories are 1080 pixels wide by 1920 pixels tall (1080 x 1920, or 1080p resolution). How do you plan on taking those images? With phones or professional cameras?īelow, you'll learn the Instagram Story dimensions and why they’re important to your Instagram marketing strategy. To create this strategy, your team should decide what kind of images or videos they want to post. With this knowledge, you want your marketing team ready to develop a strategy for your Instagram Stories. Helpful and valuable content might also allow prospective buyers to trust your brand more.' Branded Instagram Stories also enable audiences to learn more about topics related to your brand's industry.

Pamela Bump, Audience Growth Writer at HubSpot, says, 'Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Instagram Stories are a popular trend that isn't going away. Even more, 90% of accounts follow a business on Instagram, making this platform a prime choice for all types of businesses. According to Instagram, there are more than one billion active users every month and more than 500 million active Stories every day.

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